Know which customers come back — and why
Seasonal cohorts, service-type lifetime value, and referral analysis built for home services businesses.
Home services cohort analysis
Insights built for recurring service businesses
Seasonal Cohorts
Understand how customers acquired in different seasons behave. Summer HVAC customers vs. winter plumbing — each cohort has different retention patterns.
Service-Type LTV
Which initial service leads to the most repeat business? See lifetime value broken down by first-service type.
Referral Patterns
Track which referral sources (Google, Nextdoor, word-of-mouth) produce customers with the highest retention and spend.
Repeat Rate Analysis
What percentage of customers come back for a second service? How does that vary by service type, season, and acquisition channel?
Example insights from home services data
Summer HVAC maintenance customers
67% return for winter heating service within 8 months
Google Ads vs. referral customers
Referral customers have 2.8x higher 24-month retention rate
Service bundle opportunity
Customers who book plumbing + HVAC have 4.1x higher lifetime value